ROB OSBORNE | Go Forth & Conquer

You’re showering, and SHAZAM! A brilliant idea strikes you. As you soap up and wash your hair (or shave your glorious, handsome head), the idea percolates. You mull this sparkly-new concept over, and the more you think about it, the more resoundingly electric the idea seems to be.

As you towel off and dry your hair (or your beautiful, bald head), the luster of the concept begins to fade. The once shockingly incredible notion is demoted to “mildly interesting”. Rinsing with mouthwash, you spit. The idea seems stale compared to the zinging flavor.

By the time you’re dressed and headed for the door, you’ve relinquished the once-captivating concept. The idea departs, floating away, getting caught in the gentle stream of ideas swirling in the Great Invisible that surrounds us.

Later, someone you’ve never met sits idly in their car, waiting for the traffic signal to turn green. The idea, the one you discarded, alights upon them. SHAZAM! Their eyes furious and bright, the driver scrambles for a pen and notepad, jotting the concept down.

At the day’s end, the driver reviews their notes. They see the idea, written down. Smiling, they savor the sweetness of it. They scrawl a few additional notes, nourishing the idea. As the mysterious motorist with a pencil and paper drifts off to sleep that night, the idea is pressed into the fertile soil of their mind.